Ljubo Vuljaj, born and raised in Montenegro, knows the destination, its people and its possibilities first-hand. Michael Gehring adds the figures, the structure and the management experience from the DACH hotel industry.
Sveti Stefan, Budva Riviera. Photo: Julien Goettelmann / Pexels
Ljubo brings the destination and the personality, Michael brings the figures and the management. Shared goal: professionalize independent, privately owned properties in Montenegro without copying international chain hotels.
Born and raised in Montenegro, certified sommelier, in the wine industry since 2000. Knows the country, its people and its hospitality sector from the inside.
Hotel Mentor, hands-on hospitality consulting based in Graz, Munich and Zurich. Over 30 years of DACH hotel industry experience.
Building trust in Montenegro takes more than a market analysis. Ljubo speaks the language, knows the families behind the businesses, and understands how decisions are really made on the ground. Michael translates that into solid figures and management structures.
The national tourism strategy is moving clearly toward the luxury and quality segment, away from its budget-destination past.
Alongside international flagship brands, a growing group of independent, privately owned properties is still building professional structures.
Montenegro is the most advanced EU accession candidate in the Western Balkans, targeting membership by 2028.