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Two fields of expertise, one goal

Whether you're founding your own hotel with the ambition to rank high on reputation and profitability from day one, or repositioning an existing business: we support both. Remote as the default, on-site when it counts.

Gastronomy & Quality

Ljubo Vuljaj

Destination knowledge, F&B concepts, wine lists, sommelier training, service culture. Expertise from over 20 years in the wine trade and from the country itself.

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Hospitality & Strategy

Michael Gehring

Figures and structure, pre-opening, revenue management, brand positioning, investment readiness. Hands-on rather than classic consulting.

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Also available

Marketing & visibility

Digital visibility, website and search engine optimization for hospitality and gastronomy, drawn from existing HotelSuccess practice. What we deliberately don't offer: legal advice, that stays with licensed local law firms.

Table set among vineyard rows, Montenegro
Together

Where destination knowledge and structure meet

Joint engagement

F&B concept & wine list positioning

F&B as its own profit center, curated wine lists, sommelier training, wine experiences for guests.

Joint engagement

Year-round occupancy strategy

Making use of the barely used winter season, wellness and health & longevity offers in the off-season.

Joint engagement

Pre-opening guidance

From brand positioning to service culture, destination and structure perspectives combined.

Marketing

Marketing & SEO

Website, Google visibility, booking enquiries. Digital reach for independent properties competing alongside chain brands.

Rebranding

Rebranding & repositioning

For properties that need fresh momentum: realign positioning, tidy up operating structure, retell the story.

Training

Training & coaching

From sommelier training to team development: lasting knowledge rather than one-off input.